Sara Kennedy is the Founder of Uplift Marketing, which delivers highly skilled marketing consultancy, freelancing, training and audit service. An award winning marketer, Sara Kennedy has a Bsc in Hospitality Management (DIT), MSc in Marketing, Digital Marketing (DCU) and currently undergoing a Phd in Trinity College Dublin. She delivers a course on Social Media Marketing to masters students in Trinity College Dublin. Her academic specialisms include social media marketing and influencer marketing. She has worked in marketing roles across various sectors and scales of business for over fifteen years.
Sara has launched Uplift Marketing which is set to deliver a flexible and expert solution to businesses of all shapes and sizes. Sara brings a wealth of experience from her roles in hospitality, banking, charity and retail sectors. Her area’s of expertise include:
- Performance Marketing
- Social Media Marketing
- Influencer Marketing
- Content Marketing
- Digital Marketing Transformation & Training
- Onboarding Marketing technology
Sara has experience in all methods of marketing and supports marketing teams who are actively looking to grow their business, up-skill their teams and understand their performance. A judge on the annual Content Marketing Award, Sara is well connected and draws on various networks to deliver strategies and solutions.
Sara is undergoing a Phd in Trinity College Dublin and her area of research is Influencer Marketing and Consumer Behaviour. For all research queries, please email direct sara@upliftmarketing.ie
As a hobby, Sara owns Irish Wedding Blog which is a multi award wedding content source. A regular media representative covering wedding industry issues as well as offering expert social media marketing analysis on Today FM. Sara is also a valued judge of the annual WeddingsOnline Marketing Awards. She advocates and represents the wedding industry and has a wedding podcast with Communicorps Go Loud App. Sara is also the wedding stylist for Ireland AM and previously Xpose.